The case for new underwear. (what your average dude can learn from Tom Ford.)

Fellas, inspect your underwear. There’s a good chance that if they’ve seen better days, so has your love life.

Don’t get me wrong, your underwear isn’t necessarily a true barometer of your sex life. But it is a barometer for your self care, and well… your partner notices that for sure. If you’ve gotten to the point that your spouse/partner/etc. is buying you new britches that aren’t of the novelty variety, it’s time to make a few changes. As I as a company tend to focus on what happens pre and post shower, this is right around my wheelhouse, after the shower is over, you’re slipping into your fruit of the looms, and getting ready for the day. Just an extension of what I do here, so I want to share with you just a little piece of advice, that I learned from one of the most famous fashion designers that you’ve probably never heard of. Tom Ford. The guy knows style, and he knows lifestyle. It’s something I kind of shrugged off, but tried it anyway, and have been carrying with me for about 7 years now. It makes such a huge difference in your day to day, with little to no effort.


Get the stretched elastic, pilled cloth, holed up, rags out of the drawer and into the garbage (most places that take donations, pitch underwear for obvious reasons.)

Depending on where you’re at in the circle of life, you should probably be wearing boxer briefs. Snugness of tighty whities, length of boxers, support for the fella downstairs and his buddies. You don’t have to, but you should be, go with what’s comfortable. You have to wear them, not me.

Do they need to be top of the line $20+ dollar a pair joints? No. I’m a hanes guy. They come in packs of 5 for $20 at target or whatever. Find ones you like, and roll with it. Order them on amazon. Whatever. We’re creatures of habit. You’ve probably been wearing the same brand and fit since Clinton was president anyway because you don’t feel the need to try anything else. If you’ve got pairs that are older than the last 4th of July, they need to go.

Buy new underwear (total replacement, get rid of every old pair.), and do so every 6 months, out with the old, in with the new. Underwear are just like socks. Socks hug your feet, and a newer pair always feels better, right? Why wouldn’t you want that same treatment for your nether regions. (pro-tip, you do.)

Seriously gents, it makes so much of a difference. Try it out and come back and tell me I’m wrong.

Russell MaidlowComment