There's a pretty good chance you've never used soap.

We're not kidding.

One of the things you find out about while becoming a part of this industry is that the FDA heavily regulates our labeling, making sure that we tell you exactly what you're getting in your package of soap. They define what is, and isn't soap, and make sure that we adhere to those guidelines. But - they do that for everyone. There's a reason we can call our soap "soap" if you will.

According the the FDA soap is defined as a product that -

  • the bulk of the nonvolatile matter in the product consists of an alkali salt of fatty acids and the product’s detergent properties are due to the alkali-fatty acid compounds, and
  • the product is labeled, sold, and represented solely as soap [21 CFR 701.20].

So what does that mean to you? 

The next time you're at the store stocking up on bourbon and fine charcuterie, take a meander down the "soap" aisle... Where you would expect to find a multitude of things that you could clean your body with. You'll find it surprisingly devoid of soap. (you can also do this on just about every retailers website - search for soap and see how many things not labelled soap come up, they seriously can't put the word soap on the package)You will find many instances of "Beauty Bars" "Cleansing Bars" and a whole lot of other neat ways of describing things that are not soap. Now here's the kicker. Head on over to the health food area, You'll find some actual soap over there. BUT you're still going to find a ton of "Beauty Bars' there as well, because a ton of those "soap imposters" are made by the big corporations, that bought out a small company to use the name and packaging. You're getting the same 99 cent bar of detergent they put in the cheap-o aisle, wrapped in fancy packaging, and marked up a few hundred percent.

To get down to brass tacks with you, the consumer. Let us say this. Use soap. You don't have to use ours, we would love it if you'd give us a shot, but use real soap all the same. When a product goes from being a soap to being a beauty bar - it takes some pretty nasty stuff to pull it off. Don't put that on your skin. In this instance you'll find that less is more, and much much better. 

Russell Maidlow